REI Online
I ran into a deal on the REI.com outlet site today that looked pretty sweet. It was already a pretty good deal, but when I saw it was from REI, I thought, “Wow, I wonder if they’ll let me use my dividend online?” It turns out this is one of the few times when a company gets it right on their website. During the checkout process they asked for my REI member number and had a little checkbox that said “Use my dividend.” A couple clicks later and this sweet multitool is shipped to my house for less than $20. Way to go, REI.